EA Sports responds to Zlatan Ibrahimovic and Gareth Bale’s claims of the misuse of their image in the video games

EA responds

Zlatan Ibrahimovic tweeted on Monday that the gaming company EA Sports had allegedly been using his image without his permission.

Gareth Bale also responded with a ‘#TimeToInvestigate’ tweet as both players looked to be pointing the finger at the company and FIFPro.

EA have now released a statement responding the accusations.

“EA SPORTS FIFA is the world’s leading football video game, and to create an authentic experience year after year we work with numerous leagues, teams and individual talent to secure the rights of player likeness to include in our game,” read the statement.

“One of those is a long-standing relationship with the global representative of professional football players, FIFPro, who partner with a number of licensors to negotiate deals that benefit the players and their unions.”

“We acquire these licenses directly from leagues, teams, and individual players. In addition, we work with FIFPro to ensure we can include as many players as we can to create the most authentic game.”

“In these instances, our rights to player likenesses are granted through our club agreement with AC Milan and our long-standing exclusive partnership with the Premier League, which includes all players for Tottenham Hotspur.”

A seemingly fair response from the company. The footballing and gaming world awaits a retort from the players.

Zlatan Ibrahimovic investigates EA Sports for using his name and image in their FIFA video game without alleged permission

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EA responds Zlatan Ibrahimovic tweeted on Monday that the gaming company EA Sports had allegedly been using his image without his permission. Somebody is making profit on my name and face without any agreement all these years. Time to investigate — Zlatan Ibrahimović (@Ibra_official) November 23, 2020 Gareth Bale also responded with a ‘#TimeToInvestigate’ tweetFootball (soccer) greatest goals and highlights | 101 Great Goals – Feed

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